Cleansing is the first step of any skincare routine, and we believe it to be one of the most important and foundational steps. Our founder and celebrated esthetician, Alicia Yoon, has seen firsthand how so many skin issues stem from improper cleansing, which can keep skin in a constant state of crisis, causing persistent and pesky issues like redness, breakouts, and accelerated signs of aging. Cleansing skin the right way — thoroughly and gently, staying away from aggressive and harsh formulas — can do wonders in helping maintain skin health.

That’s why we set out to create a cleanser that would cleanse gently and deeply, even helping dissolve light, everyday makeup, so skin is left feeling clean and refreshed. We knew this cleanser also had to respect and work with skin’s natural ecosystem and never disrupt or harm skin’s protective barrier. With these criteria in mind, we developed this cleanser over several years, testing so many different sulfate-free cleansing agents and combining them with hydrating and soothing ingredients, until we finally found that perfect formula that gently delivered dramatic results, cleansing and calming skin, so skin could look more radiant.

Korean dermatologists believe, after all, that proper cleansing can help significantly reduce skin issues, so treat your skin gently with this calming cleanser, formulated without sulfates or toxins (or animal testing). And, if you’re sensitive to essential oils, fear not! We never include more that 0.05% (a fraction of a fraction of a percent!) in our formulas, so that even the most sensitive skin can enjoy all our formulas.