A decade ago, “K-beauty” might have been a term that no one was familiar with. Then with a bevy of BB creams, sleeping packs and sheet masks, K-beauty took the global beauty industry by storm. At Peach & Lily, we’ve worked so hard to curate the very best of Korea’s beauty innovations. While I have loved sharing these on our site, I have been dreaming of ways to bring the soul of Seoul to everyone. This past year, the Peach & Lily team has poured so much heart and dedication to making this fantasy a reality.
First, we created a sister retail brand for Peach & Lily, aptly named Peach Slices. With Peach Slices, we strived to curate a market of playful products. For the first time in the U.S., we are introducing several of Korea’s most beloved brands like lighthearted Holika Holika and naturally sourced The Saem. We will also be launching beauty powerhouse Elisha Coy, a new range of skin clearing formulas from JJ Young by Caolion Lab, water-less organic fruit based, Frudia; and a breakthrough egg-based collection by Ariul.
Curation is at the heart of what we do, we searched high and low for products with pick-me-up packaging coupled with skin transforming formulas. You’ll see exciting ingredients like egg oil, fermented lotus water, and powerful antioxidants housed in everything from whoopie pie like containers to green juice packs. We made sure every product in this collection passed our rigorous standards (what can we say, we’re hard to please).
Similarly to Peach & Lily, Peach Slices will also provide an assortment of its own namesake products. Where Peach & Lily may be indulgent and sophisticated, Peach Slices is fun-loving and savvy. We toiled to bring multi-tasking, efficient infusions with a focus on natural ingredients like honey, yuzu, and botanical ingredients well loved in Korea like morning calm flower. We think you’ll love products like our serum-and-moisturizer in one, acne spot patches and a hydrating lip mask that truly stays on.
We can't wait for you to try all these amazing launches but the biggest and best part? These incredible finds will be arriving this April at drugstore behemoth, CVS Pharmacy. It was a no brainer to partner with a leader that places such an emphasis on health and well being. Secondly, with more than 2,100 stores carrying over 100 offerings, we have the unprecedented opportunity to make Kbeauty accessible for all. Picking up a sheet mask or a snail cream while picking up your prescription or groceries has become simplified- fast and easy. I’m honored to bring Korea’s cult favorites and make them available to so many more people. This launch is a massive milestone for Kbeauty that I could have never fathomed when I was a young girl growing up in Seoul.
K-beauty is so much more than a passing trend. Top notch formulas, innovative packaging and price points for everyone is what makes K-beauty so wildly popular. I’m passionate about helping people find their can’t-live-without products that truly deserve a space in their shelves and also in their hearts. I’m so pleased that getting affordable (most products range at a price point from $4 to $15, with nothing costing more than $31!) and effective skincare is much easier with this partnership.
I’d like to personally invite you to join in on the celebration next week, all week long. Make sure to follow us @peachandlily on Facebook and Instagram to win prizes, see special sneak peaks and learn more! As well, don’t forget to sign up for our e-mails to get the inside scoop on our special promotions. I’d love to hear what you think, you can find me @aliciayoon212.
Cheers to radiance and dreams coming true!
xx Alicia
